Provide a less expensive license for small businesses/nonprofits.
I am a small business owner and a loyal Adobe customer since the very first versions of Photoshop and Illustrator. I think it would help your customer base, if you do not plan to provide a perpetual license ever again, if there were to be a discounted license for small businesses and/or non-profits who do not have the yearly income to support a $600+ a year expense.
Of course, one would have to provide proof, such as non-profit status or small-business tax return.
Personally, I wish you'd return to perpetual licenses and make all the cloud-related features an additional fee for those that want it. Me? I don't need it. And frankly, will likely have to recommend to my clients to return to Quark Express in the future.