So Adobe Indesign has some BASIC animations and I feel this is a completely missed opportunity on Adobe's behalf. Apps like Canva have been spreading like wildfire for years and while Adobe has released Express it is a poor cousin. The idea behind Express/Canva is to have an easy-to-create, templated video/animated solution for social media (which let's face it, is mostly video now), yet as a very heavy InDesign user I should be able to animate and export these animations while also taking advantage of the powerful mail merge (text, images, and it really needs to also have swatches), bulk relinking, dynamically updating files features that we all know and love within the adobe suite.

What I would love to see included in Indesign

1/ export of animation in mp4 and gif (including transparency) formats.

2/ Improved Animation (on a page and page transitions)

3/ Additionally, the use of MOGRTs or being able to make your own custom animations with placeholders would be amazing.

Why Adobe Express doesn't work

• Creative Cloud Library files are not dynamic, which means having to upload every single element you want to use (for me that's around about 50 every month - same templated files, different theming).

• These files are already on my computer and such a waste of time and resources to upload and replace each image when it's already on my computer. I may as well use Canva which has much more variety.

• Also limited in animations

Why Photoshop/After Effects/Premiere doesn't work

• it lacks the ease to mailmerge multiple items so relinking is arduous

Why in5 doesn't work

• it's limited (gifs are created by screen recording in your browser so it cannot do transparent gifs)
• it's expensive and limited

I know a lot of people think that animation and InDesign are in the past, but if you look at businesses that have basically made a multimillion-dollar business out of that base premise I guarantee you will see they have a bright future together.