For many years InDesign has given us the feature to embed video in PDFs. We built a business round this format. Now, with the demise of Flash Player, all our ebooks with embedded video (not Flash content) are not usable by the customers who have bought them over past years, all round the world. We pay no small sum to use InDesign and CS. You have given us this format, which still exists, yet you won't update Adobe Reader with a media player to play the resulting files. How difficult can this be? Other formats exist, yes, but none of them do the same job and they all have problems either with monetization or delivery, so we as a business are in a catastrophic situation. Shame on you Adobe for abandoning your customers of so many years. It makes no sense on many levels, including marketing. Adobe Reader with a media player creates an entry point to Adobe products for many people. You are so missing the point here.